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Nathan Vanderbauwhede
PR account manager, Walkie Talkie
Jims is a chain of fitness centres that is part of the Colruyt Group, with 90 clubs across Belgium and Luxembourg. In each club, members have access to cardio and strength training, group classes and Small Group Coaching, all within a modern and motivating environment supported by professional coaches. Through this approach, Jims aims to help as many people as possible adopt an active and healthy lifestyle in an accessible and affordable way.
In addition, Jims offers tailored corporate solutions, ranging from team events to wellbeing programmes, and develops initiatives that go beyond fitness towards a more holistic approach to health (“healthness”). These include Move for Health, specialised physical activity programmes in collaboration with hospitals, as well as in-club physiotherapy. Jims is therefore much more than just fitness.